70% of B2B users conduct extensive research on Google or other search engines before making a purchase decision.
What makes people keep coming back to Google to pursue the ideal product? The internet is full of information, but filtering helpful information can be complex.
This is where your demo video demonstrates how knowledgeable you are about your product and how it can help them solve their problems.
Nowadays, people are too busy to read long paragraph blogs or captions for a product; they prefer to watch a video to learn about the product and its features. Videos are entertaining and exciting to watch. As a result, product demonstration videos are effective sales and marketing tools.
A product demo video showcases your product and its features in a video format to prospective customers. Demo videos are an excellent way to convey your message about the product to your potential customers.
It illustrates how your product works by giving prospective customers a real-time experience and feel. The viewers with the product demo video can visualize what their experience with the product will look like.
The main objective of any demo video is to demonstrate the value proposition of your product by highlighting its major features in the best possible light. An intense demo video will also increase conversions on your site, which will increase consumer engagement.
Part1 What is the Trend of Product Demo Videos?
Visitors want to view the goods before buying them, and 74% of B2B purchasers conduct at least half of their research online before making a purchase. It’s crystal clear that displaying your product is required, and you must do so as quickly as feasible.
Businesses gained new customers on their websites whenever they published a video on social media pages, according to a poll done in 2021, and survey participants placed video first in terms of ROI.
According to a study, 69 percent of consumers prefer to learn more about a brand's products by watching a demo video. With 84 percent of consumers reporting they've been persuaded to buy something after watching a brand's video, it's evident that video marketing is the way of the future, and product demo films are a lucrative way to go.
For their video marketing campaigns in 2021, 14% of organizations created demo videos. Demos were outnumbered only by training and promotional videos. The fact is that product demo videos may demonstrate exactly what users will receive if they become your customers. This is why clients and consumers alike enjoy these videos.
Demo video was used as a marketing strategy by 86 percent of organizations in 2021; however, with the increasing development of video consumption, it has become a content format that marketers cannot afford to ignore.
Let’s look into some data to better understand the importance of Demo videos in a business;
The amount of time spent watching videos has increased by 249 percent in the last five years. People watch 18 hours of Video per week on average. Customers claim they've seen more video content online due to the pandemic.
Demo videos have been watched by 96% of consumers to learn more about a product or service. Video delivers a positive return on investment, according to 87 percent of marketers (ROI).
According to 68% of marketers, Video provides a higher return on investment than Google Ads. Video has aided lead generation for 84 percent of video marketers.
83% of marketers say Video has increased their visitors' average time on a page, and 78 percent believe it has boosted sales directly.
Video has increased website traffic for 86 percent of video marketers. 84% of people purchased after watching a brand's Video. 69% of people prefer watching short films to learn about a product or service. Audiences are twice as likely to share video content.
Video content always puts a heavy impact on the potential customers no matter what type of video it is, whether an explainer video, company video, demonstration video, etc. Video content has proven results, as mentioned above; you, as a business owner or a marketer, will surely miss a lot if you do not add a video to your marketing strategy.
Part2 Choose the Demo Screen Recording Software
Wondershare DemoCreator is a one-stop shop for creating demo and explainer videos. It helps users capture, customize, and distribute movies for personal, business, and educational uses quickly and effortlessly.
Users can create and distribute numerous knowledge videos using this simple-to-use, inexpensive, and versatile platform. Business presentations, training courses, tutorials, demo videos, gameplay recordings, and vlogs are a few examples.
You can concurrently record your PC screen, webcam, system, and microphone audio. You can also set the frame rate and the recording region. Wondershare DemoCreator also includes tools and features that help you make your movies more transparent, appealing, and creative.
Text animations, transitions, green screens, and cursor effects are all available. You may also include notes in your movies, add backgrounds, drawings, overlays, stickers, and zoom in and out on specific items.
● User friendly interface.
● Screen Recording with Flexibility.
● Screen and camera recording.
● Screen drawing software.
● Many features are available in the Video Editor. These tools make post-recording editing a breeze.
● With the magnifier, you can record a specific display section with the recorder.
● Five different cursor effects.
● Three audio options.
● The application offers more than 40 annotations and 20 title presets
● sixty stickers.
● 16 different transitions.
● Effects on video (green screen, pan, and zoom)
● Several export options.
● Updates are free.
Record your Demo video
DemoCreator has a surprise for you. Should we disclose it? Yes, we think it should be disclosed to all our happy customers and new customers. The Wondershare DemoCreator, in its future version (Version 6.0), which is going to be released soon, will introduce a Demo Project recording feature.
Buckle yourself to brace the making of a Demo video beyond your thinking, a Demo video that you can not make in any other video recording and editing software. We, like you all, are excited to witness all those innovative features of DemoCreator version 6.0.
Let’s learn how to craft an eye-catching and winning Demo Video with its new feature of “Demo Project”;
Download Wondershare DemoCreator 6.0 on your Windows OS or Mac OS, launch the application, and on the interface, you will find different modes of recording and editing.
Click on “Start a Demo Project.”
A screen will pop up where you can customize your background, adjust webcam settings, introduce your Avatar if you want, or else you can record a Demo video with your Webcam capture too.
Click on the “+” sign on the lower-left corner of the screen to add a new face and introduce PDF on the screen, which you will be going to explain in the demo video.
On the very top, if you switch to the avatar, an avatar character will take your webcam capture and will mimic your words; here, you can also change the background as per your requirements.
Editing the Demo Video
Boom, you have recorded a Demo video in just a minute, but one last and the most important part is still left, the editing part. Using DemoCreator intuitive editing features, you can give your video a complete look and feel of your brand; let’s learn how;
Split the Clip
Select the clip in your timeline to split it. Place the marker where you want your clip to be split. Then select the Split option. The footage has now been separated. You can change and rearrange the clips by dragging them or deleting them entirely.
In the properties panel, switch to the Captions tab. From here, choose from the variety of Captions. Once you have chosen the caption, drag it to the timeline.
Using speech recognition technology, you can add Auto captions to your video. To introduce Auto Captions, on the Caption Tab, click on “Auto Captioning.”
Select the language you want to caption in and then click on “Start to Recognize,” the screen recognition technology will recognize your words, and it will be shown in the video as a Subtitle.
To introduce Annotations in your video, switch to the Annotations tab in the Properties panel, choose the Annotation effect you desire and then drag it to place in the video.
From the properties section on the right, you can customize your Annotations effect, choose from a variety of fun colors, fonts and bubbles, or you can even keep simple text.
Stickers play an essential role in expressing narrative in the video; the DemoCreator offers different stickers, including Animation Stickers, Education Stickers, Emoji Stickers, and Game Stickers.
To introduce stickers in your video, switch to Stickers Tab on the properties tab and choose the sticker you want to add. Drag it to the Video timeline.
Your Demo video might include small chunks of clips showing the product from different perspectives; you can add Transitions between videos to give it a professional look.
To add a transition effect between clips, switch to the Transition tab in the properties, pick the most suitable Transition, and add it at the start, end, or between any clip within the video.
Green Screen Effects
In DemoCreator, you can also work with Green Screen footage, and it's pretty user-friendly. Go to the Effects tab after you've imported your green-screened clip. One of your effect options is a green screen.
Drag the Green Screen effect down and on top of your clip, as you did with the other parts in this tutorial. It's that easy. The green space has now been obscured.
Customize the green screen effect with the Chroma Key parameters to make it seem right for your video.
Cursor effects make it simple to give your cursor additional importance. Check to see if your footage already uses your cursor. To Introduce the Cursor effect on your video, switch to the Cursor effects on the properties toolbar.
You will see five different Cursor effects, choose the effect you want in your video and drag it to the timeline.
Add Youtube Subscribe Watermark
To Add “Youtube Subscribe Watermark” in your video, go to the online application of Canva and use its intuitive and accessible features to make a Subscribe watermark and save it in the PNG format, don’t forfeit to tick “Transparent background” at the time of export.
Now Import the PNG file of the Youtube subscribe watermark and place it somewhere on the screen.
After you've finished editing your Product demo video for Youtube, you can upload it to YouTube or download it to your computer for later use.
Click the Export button in the top right corner of your screen to export your movie to your desired location on your computer, then customize it according to your needs.
DemoCreator now supports the following output formats: WMV, MP4, MOV, AVI, GIF, and MP3. You can also change the encoder, resolution, framerate, and bitrate, among other things.
Export Video to YouTube
DemoCreator allows you to upload your videos to your YouTube channel instantly. Within the Export box, click the YouTube navigation bar, sign in to your YouTube account and share your videos straight with your YouTube account with a single click.
Choose whether to make the video public, unlisted, or private by entering the title, description, and tags.
1. What is closed captioning?
As explained earlier, closed captions in a video can be enabled or disabled as required, and can even be formatted for improved visibility or to match the theme of the video. Closed captions for a video are saved in an independent file, typically with the *.srt extension.
2. How to deal with the auto-caption process failure?
While making auto-captioning, you can try to stop the transaction process if the program fails to recognize it. Then launch and sign in to the software again and check your transaction time.