Making videos for your business can seem daunting, but it doesn't have to be. In this blog post, we will give you tips on how to create engaging B2B videos that convert. Videos are a great way to connect with your audience and show them what your company is all about. They also help build trust and credibility with potential customers. So, how do you make sure your videos are effective?
Reasons Why B2B Video Will Be Critical for Your Success
In a world where technology is constantly evolving, it's no surprise that video is becoming an increasingly important part of marketing. Not only is it a great way to engage with customers, but it can also be extremely effective for B2B businesses. In this blog post, we will discuss the reasons why the B2B video will be critical for your success. Stay tuned!
1) Explainer videos can help businesses to clarify their services or products for potential customers :
Brief and catchy explainer videos are a great way for businesses to simplify what they do for potential customers. In just a few short minutes, an explainer video can show viewers the core of what your business is all about, without bombarding them with too much information at once. This makes it easier for customers to understand your offerings, and if they’re interested in learning more, they can easily find out additional details by following the link in the video description.
Plus, according to Wyzowl statistics, 79% of people who watched an explainer video on a company website went on to make a purchase, which goes to show that explainer videos really do have the power to boost conversions and drive sales.
2) They can also be used to show off company culture :
A great way to use BtoB video is to show off your company culture and give potential customers a behind-the-scenes look at what it’s like to work with you. This type of video is an excellent way to build trust and rapport with viewers, as they’re able to get a feel for your company’s values and how you treat your employees.
Some ideas for this type of video include:
- A tour of your office space
- Interviews with employees from different departments
- Highlights from team building activities or charity events
- An overview of your new hire onboarding process
If you want to really wow potential customers, consider using drone footage or time-lapse videos to show off your company’s premises from a unique perspective.
Whatever route you decide to take, just make sure that the video is authentic and true to your brand. After all, people can tell when a business is trying too hard to be something they’re not, and this will only serve to damage your credibility.
3) They can help to build brand awareness :
It’s no secret that BtoB video is a great way to raise brand awareness. In fact, according to Wyzowl statistics, 81% of businesses who used video in 2016 said that it had helped them increase their brand awareness.
There are lots of different ways you can use video to achieve this goal, but some of the most effective include:.
- Creating short explainer videos about your company and its products or services
- Interviewing thought leaders or customers and posting the videos on YouTube or other social media platforms
- Producing customer testimonial videos
- Hosting webinars or live events and recording them for future viewing
If you want your business to be seen as an industry leader, it’s important to start creating video content as early on as possible. Not only will this help you to build brand awareness, but it will also give you a head start over your competitors.
4) They’re an excellent way to generate leads :
Generating leads is one of the most important things businesses have to do in order to survive and thrive. And luckily, BtoB video is an excellent lead generation tool.
One of the best ways to use video for lead generation is by creating gated content. This involves placing a piece of valuable content (like an eBook or white paper) behind a form that viewers have to fill out in order to gain access. By doing this, you’ll be able to capture precious data like names and email addresses, which you can then use for future marketing efforts.
Another great way to generate leads with BtoB video is by using it on your landing pages. According to HubSpot, including a video on your landing page can increase conversion rates by 80%.
5) They can be used to nurture leads :
Once you’ve generated a list of leads, it’s time to start nurturing them so that they eventually convert into customers. And one of the best ways to do this is by using a BtoB video.
One great way to use video for lead nurturing is by sending personalized videos to prospects. This could be something as simple as a quick thank-you message or an update on new products or services. Whatever the case, personalizing your videos will help your prospects feel valued and appreciated, which will make them more likely to do business with you down the line.
You can also use video in your email marketing campaigns. Adding a video thumbnail to your emails can increase click-through rates by as much as 300%.
Another great way to use video for lead nurturing is by hosting webinars. This allows you to build relationships with potential customers over time and gives them the opportunity to ask questions about your products or services.
6) They’re a great way to close deals :
BtoB video can also be used to close deals. In fact, according to one study, using video in sales presentations can increase win rates by as much as 20%. One of the best ways to use video for sales is by recording yourself giving a pitch and then sending it to prospects. This gives them the chance to see your passion and enthusiasm for your products or services and makes it more likely that they’ll want to do business with you.
You can also use video conferencing tools like Skype or GoToMeeting to give live presentations. This allows you to build rapport with prospects and answer any questions they may have in real-time.
No matter how you choose to use it, video is a powerful sales tool that can help you close more deals and grow your business.
7) They can be used to train employees :
Training employees is an important part of any business. And one of the best ways to do this is by using a BtoB video.
One great way to use video for employee training is by creating a library of videos that employees can access at any time. This allows them to learn at their own pace and makes it more likely that they’ll actually watch the videos.
You can also use video conferencing tools like Skype or GoToMeeting to give live presentations. This allows you to build rapport with prospects and answer any questions they may have in real-time.
8) They can be used to create brand awareness :
Creating brand awareness is an important part of any marketing strategy. And one of the best ways to do this is by using a BtoB video.
One great way to use video for brand awareness is by creating a company overview video. This type of video gives potential customers a brief introduction to your business and its products or services.
You can also use videos on your website. According to HubSpot, adding a video thumbnail to your website can increase click-through rates by as much as 300%.
9) They can be used to generate leads :
One of the main goals of any marketing campaign is to generate leads. And one of the best ways to do this is by using a BtoB video.
Another great way to generate leads with BtoB video is by using it on your landing pages. According to HubSpot, including a video on your landing page can increase conversion rates by 80%.
You can also use video in your email marketing campaigns. Adding a video thumbnail to your emails can increase click-through rates by as much as 300%.
10) They can be used to increase sales :
No matter what business you’re in, the goal is always to increase sales. And one of the best ways to do this is by using a BtoB video.
One great way to use video for sales is by recording yourself giving a pitch and then sending it to prospects. This gives them the chance to see your passion and enthusiasm for your products or services and makes it more likely that they’ll want to do business with you.
You can also use video conferencing tools like Skype or GoToMeeting to give live presentations. This allows you to build rapport with prospects and answer any questions they may have in real-time.
What Are the Types of B2B Videos
There are a few different types of business-to-business (B2B) video content that can be used to help promote and grow a company. Each type has its own unique benefits, and it’s important to know which type will work best for your business.
Product demo:
A product demo video is a great way to show potential customers what your product can do. This type of video can be especially helpful for products that are difficult to explain or showcase in words alone. A product demo can go into detail about the features and benefits of your product, and it can help persuade viewers to learn more about your company and its products.
Explainer Video:
An explainer video is a great way to introduce potential customers to your company and its products. This type of video can be used to explain what your company does, how your products work, or even the benefits of using your products or services. An explainer video can be a helpful tool for businesses that want to educate their viewers about their company and its offerings.
Tutorial:
A tutorial video can be a great way to show potential customers how to use your products or services. This type of video can help viewers understand how your products or services work, and it can help them learn the basics of using your products or services. A tutorial video can be a helpful tool for businesses that want to ensure their customers are able to use their products or services correctly.
Customer testimonial:
A customer testimonial video can be a great way to show potential customers what others have said about your company and its products or services. This type of video can help build trust with potential customers and it can showcase the positive experiences others have had with your company. A customer testimonial video can be a helpful tool for businesses that want to show potential customers that they are trustworthy and reliable.
Case study:
A case study video can be a great way to show potential customers how your products or services have helped other businesses. This type of video can help build trust with potential customers and it can showcase the positive results others have seen by using your products or services. A case study video can be a helpful tool for businesses that want to show potential customers that their products and services are effective.
Brand video:
A brand video is a great way to introduce potential customers to your company and its products or services. This type of video can be used to explain what your company does, how your products work, or even the benefits of using your products or services. A brand video can be a helpful tool for businesses that want to educate their viewers about their company and its offerings.
Event video:
An event video is a great way to show potential customers what your company’s events are like. This type of video can help build interest in your events and it can help potential customers learn more about what to expect when they attend one of your events. An event video can be a helpful tool for businesses that want to promote their events and attract more attendees.
Company news:
A company news video is a great way to show potential customers what your company is up to. This type of video can help build interest in your company and its products or services, and it can help potential customers learn more about what you’re working on. A company news video can be a helpful tool for businesses that want to promote their company and keep their viewers updated on what’s going on.
Recruitment video:
A recruitment video is a great way to show potential employees what your company is like. This type of video can help build interest in your company and its products or services, and it can help potential employees learn more about what it’s like to work for you. A recruitment video can be a helpful tool for businesses that want to promote their company and attract new employees.
Social media stories:
Social media stories are a great way to show potential customers what your company is up to on social media. This type of video can help build interest in your company and its products or services, and it can help potential customers learn more about what you’re sharing on social media. A social media story video can be a helpful tool for businesses that want to promote their company and keep their viewers updated on what’s going on.
Things To Keep in Mind While Selecting a B2B video Type for your Business
1) What is the goal of your video?
Before you decide on the type of B2B video you want to create, you need to determine the goal of your video. What do you want your video to achieve? Do you want to introduce potential customers to your company and its products or services? Do you want to show potential customers how your products or services have helped other businesses? Or do you want to educate viewers about a particular topic related to your business? Once you know what you want your video to achieve, you can select the right type of video for your business.
2) What are the demographics of your target audience?
You also need to consider who your target audience is before you decide on the type of B2B video you want to create. What are the demographics of your target audience? What age group is most likely to be interested in your products or services? What gender is most likely to be interested in your products or services? What country is most likely to be interested in your products or services? Once you know who your target audience is, you can tailor your video content to appeal to them.
3) What type of video do you feel best represents your company?
Another thing to consider before deciding on the type of B2B video you want to create is what type of video best represents your company. Do you want a brand video that introduces potential customers to your company and its products or services?
Do you want a case study video that showcases the success of your products or services in helping other businesses? Or do you want a tutorial video that educates viewers about a particular topic related to your business? Once you know what type of video best represents your company, you can create a video that will help you reach your business goals.
4) What style of video is most likely to engage your target audience?
You also need to consider the style of video that is most likely to engage your target audience. Do potential customers prefer videos that are informational or entertaining? Do they prefer videos with a lot of visuals or videos with a lot of text? Do they prefer videos with a lot of talking heads or videos with a lot of animations? Once you know what style of video is most likely to engage your target audience, you can create a video that will keep them interested in what you have to say.
5) What is the overall tone of your video?
The tone of your video also needs to be taken into consideration before deciding on the type of B2B video you want to create. Is your video going to be serious or lighthearted? Is it going to be professional or casual? Once you know the tone of your video, you can make sure that all aspects of the video – from the script to the visuals – reflect that tone.
6) What type of music do you want for your video?
Another thing to consider before deciding on the type of B2B video you want to create is the type of music you want for your video. Do you want background music that sets the mood for your video? Do you want a voiceover artist to narrate your video? Or do you want no music in your video? Once you know what type of music you want for your video, you can find the perfect song or tracks to fit the tone and style of your video.
7) What type of visuals do you want for your video?
The visuals of your video are another important factor to consider before deciding on the type of B2B video you want to create. Do you want videos with a lot of text? Do you want videos with a lot of graphics? Do you want videos with a lot of animations? Do you want videos with a lot of talking heads? Or do you want a mix of all types of visuals? Once you know what type of visuals you want for your video, you can start planning out the look and feel of your video.
Now that you know the seven things to consider before deciding on the type of B2B video you want to create, you can begin planning your video content. Keep these seven factors in mind and you’re sure to create a video that will help your business achieve its desired results.
If you're looking for a tool to help you create professional-looking B2B videos, then look no further than Wondershare DemoCreator.
Wondershare DemoCreator
DemoCreator is a powerful yet easy-to-use video editor that lets you create videos with a high degree of professionalism. In addition to its wide range of editing features, DemoCreator also comes with a number of built-in templates that you can use to create videos quickly and easily
So if you're looking to create an impactful B2B video, then DemoCreator is the tool for you.
How to Make B2B Videos with DemoCreator?
When it comes to making videos, there are many different types that you can create. Whether you’re looking to make a commercial or just want to inform your audience about a product or service, a video is a great way to do it. But when it comes to B2B videos, it can be a little tricky. You need to make sure that your video is both informative and engaging, and that it targets the right audience.
Luckily, there are some great tools out there that can help you make B2B videos that are both effective and professional. One of these tools is Wondershare DemoCreator. With DemoCreator, you can easily create engaging and informative videos that will help you promote your business and reach new customers.
Windows 11 / Windows 10 / Windows 7 (64 bit OS)
macOS 10.13 - macOS 12（Apple M1 compatible）
Now, we’re going to take a look at the steps involved in making a B2B video with DemoCreator. So let’s get started!
Detailed Steps to Create B2B Videos with DemoCreator
Step1Choose a Topic
The first step in making a B2B video with DemoCreator is to choose a topic. This can be anything related to your business or the product or service that you offer. You may want to focus on explaining how your product works or giving an overview of your company and what it offers.
Whatever topic you choose, make sure that it is relevant to your target audience. You don’t want to create a video that is irrelevant or doesn’t interest them. So take the time to do some research and make sure that your topic is relevant.
Step2Create A Script
Once you’ve chosen a topic, the next step is to create a script. This is where you will outline the main points that you want to cover in your video. It’s important to be clear and concise when writing your script, and to make sure that it is easy to follow.
If you’re not sure where to start, try outlining the main points that you want to cover and then filling in the details later. You can also find helpful tips on how to write a great script here.
Step3Record Your Video with DemoCreator
Once you have your script written, it’s time to start recording your video. DemoCreator makes this easy and straightforward. With DemoCreator, you can record your video directly from your computer or phone. You can also add text, images, and other elements to make your video more engaging and informative.
Step4Import Your Video
Once you’ve finished recording your video, the next step is to import it into DemoCreator. This is a simple process that only takes a few minutes. Just click on the “Import” button and select the file that you want to upload.
Step5Edit Your Video
Now it’s time to start editing your video. This is where you can add text, images, and other elements to make it more engaging and informative. You can also choose a template or theme for your video.
Step6Add Captions, Annotations, Stickers, Transitions and More
DemoCreator also allows you to add captions, annotations, stickers, transitions and more to your video. This is a great way to further enhance your video and make it more engaging for your audience.
Step7Export Your Video
Once you’ve finished editing your video, the next step is to export it. This is a simple process that only takes a few minutes. Just click on the “Export” button and select the file type that you want to use. Your exported video can then be shared online or used in presentations or other marketing materials.
Windows 11 / Windows 10 / Windows 7 (64 bit OS)
macOS 10.13 - macOS 12（Apple M1 compatible）