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How to Make a Business Video

Oliva Eve
2022-03-31 15:35:48 • Filed to: Creative Video Effects

If you’re a businessman you’d have known the importance of content marketing. Just as written content is effective for viewers, visual content is way better to attract their attention.

Video has become one of the most versatile and profitable digital marketing tools as well as a powerful tool of marketing. We heard a motto “Content is king”. You can implement this in business to increase the interaction and actions of the audience.

About 54% of the people want to see the videos from companies they support or follow. Moreover, your brand is not just a motionless strategy, bring it to life. The pulse of your brand can be generated by video content.

For business, it’s important to increase the engagement of the audience. This could be a challenging task. To deliver the information effectively, you need video marketing.

You can create any kind of content, related to your business.

Types of business videos that you will want to make

We will tell you about essential types of videos that you can create to promote your product, lead and convert and grow your audience.

1. Product videos

Do you want to sell a product that isn’t easy to explain concisely? Then product videos are for you. It is a type of video that shows your product’s features and benefits. Often, it includes examples of how it works, all while engaging your audience.

They’re useful for those consumers, who are in the awareness or consideration stages of the buyer’s journey or need a comprehensive explanation of what you offer.

Product updates videos:

These videos help you to keep your existing customer base in know about the latest changes and upgrades to your product.

 Furthermore, these can be created to teach about new features and help to increase product adoption.

This is the best way to build the trust of the audience.

Production time:

With multiple edits and revisions, such videos can have lengthy production time. They often take prominent positions on a business's website. The longest parts of the process are

  • Getting the concept
  • Perfectly aligned script
  • Looping in key stakeholders

On the other hand, product update videos are more likely to be featured on blog posts and across your social channels. So they have lower stakes and producing them is less time-consuming. It usually takes 3-4 hours to complete it.

Video length:

Once you’re all set, you can upload the content. For the best engagement results, your product video should generally run anywhere from 2-5 minutes.

Factors that matter:

After uploading the video, the next two factors that matter most are

  • Play rate
  • Engagement rate

You want to make sure that your viewers stick around for the entire duration because you’re trying to communicate a lot of information in only a few minutes.

Firstly, reviewing the content will let you know if there were certain portions people might not have understood. Secondly, they could indicate that your viewers are excited about some features and they want to see them again.

If you’re getting confused, we are here to provide you with a solution. Click on this link and watch how you can shoot product videos.

https://youtu.be/iptXqcCimaw

2. Explainer videos

As the name indicates, explainer videos are educational videos that teach your audience how to solve a problem. That could be anything, related to using your product or more tangential issues.

By watching the video, your audience should be armed with the knowledge to take action based on new skills.

All these factors make explainer videos perfect for your blog post or even help in your support documentation.

There is no need to force people to ask questions about your product when you can explain in videos; that’s easily searchable.

Production Time:

You’ll need to put more time and effort into products explainer videos because they require lots of detail-oriented planning; about 20-24 hours on average. But that time is worth it because new customers, returning customers and leads are all going to benefit from them.

Video length:

Explainer videos have a running time between 2-5 minutes. It’s so crucial that the content is dynamic and engaging.

Factors that matter:

As it concerns the audience, engagement is the main factor here. You should take into account, which parts of your video viewers watch more than once.

There could be two reasons; maybe your content was confusing or they liked it.

You can also click on the link given below to know more about explainer videos.

https://youtu.be/-bknuFCQn4Y

3. Onboarding videos

After the prospect converts and becomes a customer, the next step is to think about

  • What’s the first impression they’ll have as a new member of your company?
  • How will you welcome them?
  • How will you make feel them right at home?
  • How will you make sure that they understand everything about your offer?

To show customers the ins and outs of all your product has to offer, Onboarding videos are created.

These videos help to start on the right foot with your product. This is the reason that you take time to polish the messaging to make it valuable and easy to understand.

Production time:

Onboarding videos can take up to a few days, so you need to put on your video thinking cap and buckle up.

Video Length:

Length of Onboarding videos is more than other business videos; from 5-10 minutes. It’s important to keep your viewers engaged throughout because of their extended length. Get creative with your content.

Factors that matter:

As we discussed in the above videos, you’ll want your customers to watch videos and gather all information. Take into account, how individual viewers are interacting with the content.

We’re providing you with a video as a sample so that you can understand. Click on this link and watch how to make onboarding videos.

https://youtu.be/-bknuFCQn4Y

4. Internal training videos

New members of your team could use a helping hand sometimes, especially new members who are overwhelmed with information.

Through internal training videos,s you can explain your team's in-depth process about your product and company run. It can save you time and stress.

These videos are not only useful for new hires but employees as well.

Production time

Such videos take 1.5to 3 hours to complete.

Video length

It’s not a problem if they end up being on the longer side-5 to 10 minutes. You can go in depths as you want to. There is no need to make them super polished because the basic purpose of such videos is to communicate basic information to an internal audience.

Factors that matter:

You’ll want your employees to watch them from start to finish because they are for onboarding purposes. Play rate and engagement rate are important to track. This is another opportunity for you to analyze the content. So, you can improve them.

To get an idea about how to make internal training videos and how to improve, click on this link we shared below.

https://youtu.be/Mdd-tRhLyAM

5. Testimonial videos

As we know “People influence people” Honest reviews from old customers can change the opinion of prospects or convince them to buy. That’s why customer testimonial videos are valuable.

These videos show the impact of your product on real people. Rather than reading a paragraph, hearing from customers’ voices and seeing a product in action is more engaging.

In the end, you can build trust and create new customers. Create some customer success story videos and how they benefit from your offer.

Production time:

It takes about 1 to 2 days to make testimonial videos. It depends on whether or not you have to travel to your customer. But it can be easy for those who have a video team.

After all, they’re doing you a favor, it represents that the video itself will be consistent with your production style.

Video length:

The length of such type of content is 5 to 10 minutes.

Factors that matter:

For testimonial videos, the factors that matter are:

  • Play rate

It will tell hat how many people are interested in your content

  • Conversion metrics

If you’ve added Call to action (CTA) in your video, you can quickly see your conversion rates.

To know how to make a killer testimonial video, visit the link given below.

https://youtu.be/PMW8VY6gpC4

6. Promotional videos

Promotional videos are personal invitation videos. They pitch your event while giving the audience a feel for your brand whether you’re inviting guests to a conference or webinar.

You can give a brief but detailed overview of the event you’re promoting along with a call to action. It can increase the engagement rate of the viewers and will encourage them to sign up and save dates.

Production time:

Depending upon the event, production can take 1 hour to multiple days. For instance, a webinar video won’t need as much time as a promo video for a 3-day conference.

Video length:

Event videos should be simple and concise; 1-3 minutes.

Factors that matter:

Like testimonial videos, factors that matter for promotional videos are

  • Play rate
  • Call-to-action

There are many ways to create promotional videos, Click on this link to know an easy way to create it.

https://youtu.be/PnQLA5Oka8A

7. Company culture video

It’s more fun to make company culture videos than any other business video. Or we can say it’s easy to create. They can be about anything or everything.

You can make a video of any competition you throw for your team. Your CEO cycled? Cooked something? Show it off in a video.

These videos let consumers see who you are behind the scenes. There is no better way to connect with your audience than telling them goings-on at your office.

You can show the viewers, what your work environment is like. Not only mention your company’s culture, list cool benefits as well.

Production time:

 They are quick and easy to produce; take 1-2 hours to craft. It’s a perfect way to ramp up engagement on your social platform. Make sure that it’s delightful for the audience, otherwise, you don’t need to make too many of them.

Video length:

Depending on the type of content, these come in a range of lengths; from less than a minute to more than 5 minutes.

Factors that matter:

You’re selling your brand based on the work environment you’ve created. Ultimately, success depends on whether or not people took notice and pressed play.

Keep in mind, if your audience liked your content, you should make more contest videos.

Do you want to know, how to make a company culture video without breaking a sweat? Go on this link

https://youtu.be/H-EFLu8A4Hc

8. Video voicemails

These are low-cost and high reward videos that employees use to connect with leads. You can introduce yourself to a prospect in a memorable way by using a computer camera. Or you can quickly respond to customers’ questions.

More and more sales and marketing teams are using voice thumbnails in their emails to delight customers.

Production time:

The production time will be less than 5 minutes. Don’t overthink and keep your content succinct

Video length:

These can be super short; less than a minute.

Factors that matter:

You don’t have to be concerned about play count because you might be sending this to one or two people at a time.

Take into account how engaged your audience is, no matter how small it may be.

To know, how to create and send voicemails to the audience, click on this link

https://youtu.be/aiWz0Zht6JY

9. Sales presentations

If you’re working with clients all around the world, video can be a sales secret weapon. One of the main advantages of using pre-recorded sales presentations is timing.

Recording a sales presentation with a webcam and screen-recording tool can help speed things up. Prospects will appreciate your efforts and get more information.

Production time:

To produce sales presentations, all you need is a computer and good lighting. You can add screenshots of your product or website, answer questions, or recap prior meetings.

This may take a day or two to put together from end to end. After one, the next one will go faster.

Video length:

The length of the video could be of 3 minutes to give the right detail, answer all questions and finish off with a call to action.

Factors that matter:

These videos are for a small audience, the most important factors are

  • Engagement
  • Watch time
  • Conversion

Click on this link to know, the 9 tips that every salesperson should know.

https://youtu.be/1ZX4FdJkdCI

10. Social videos

To build brand awareness, social media provides you a platform where you can post videos to drive traffic such as

  • YouTube
  • Facebook
  • Instagram
  • Twitter

Most people won’t have time to watch longer content. Short and sweet videos are better.

Production time:

One of the main advantages of social videos is a lot of content have already been made such as

  • Promo videos
  • Product update videos

All you have to do is to post them. These kinds of videos take half an hour ( if already exist) or up to 2 days ( if you’re creating content)

Video length:

The average length of such videos should be less than 2 minutes or shorter than that. An ideal video should be of 30 seconds or less.

Factors that matter:

You’ll have to notice

  • Number of views
  • Likes
  • Comments
  • Shares

Here is a link that you watch the way; how to create videos for social media.

https://youtu.be/-tOMavpqyDg

11. Teaser videos for social media

You can create so much content but how are you supposed to find and connect with your audience? We suggest you take several types of videos to promote the same product.

You can build awareness by posting teaser videos, links to the longer version.

You can tease any type of content such as

  • Blog posts
  • E-book
  • Podcast
  • Live events

Production time:

You can make teasers by editing existing videos and saving time. Instagram stories must be less than 15 seconds. It takes a few minutes to a few hours to create teaser videos.

Video length:

Teasers should be short but interesting. We suggest you keep them under 30 seconds.

Factors that matter:

Teaser videos are used as an awareness tool to encourage users to stay put. The factors that matter

  • View count
  • Completion rate

Have a look on the teaser video, to get an idea; how to make a teaser video.

https://youtu.be/rtck68l4aIY

12. Live streams

There are endless possibilities when it comes to live streams. But one type of video that your business can get started with right away is a live stream system. If you’re hosting

  • Seminars
  • Conferences
  • Sharing big product announcements

You can turn your events into a live stream to reach the audience. For streaming, Facebook is safe, especially if your company already has a presence there.

Production time:

Since there is no post-production process, production for a live video is all in the setup. Give yourself plenty of time to adjust all scenes; direct speakers to stand in the frame, depending on the location and time of the day.

Video length:

Live streams can last from a few minutes to a few hours, depending on the event you are conducting.

Factors that matter:

The factors that matter most are

  • Engagement rate

It shows the number of people liking your content plus the number of people who watched the video.

Do you want to know how to live stream on YouTube? Have a look on this link.

https://youtu.be/-213osUZ4EE

13. Podcast videos

If you want to start Podcast for your brand, that’s great. One of the best ways is to develop content surrounding your podcast.

Film short supplementary clips such as

  • Sneak previews
  • Behind the scenes footage

You can post the videos on your website and social channels. That’s the only way to tune more people, whether they’re watching, listening, or more likely a combination of two.

Production time:

Just set up a tripod and start recording the event you’re hosting. It won’t take much time. You’ll need an external microphone. Make sure the things you want to show the audience, must be in the video. It takes 20 minutes to complete depending on how much effort you put in.

Video length:

Depending upon the content you’re creating, the length of the video ranges from 30 to 60 minutes.

Factors that matter:

We recommend you focus on

  • Viewer count
  • Conversion rate

Here is a link that you can see toknow how to make podcasts for social media.

https://youtu.be/oqcvYkoJXgw

14. Video series

Any business can get started with a video series. There is nothing quite like sinking your teeth into a creative project and for that, the video series is perfect.

These types of content contribute to your business in ways other types of videos can’t.

You can create engaging content and let your viewers watch all your shows.

Production time:

It can take some time to produce video series. There are some extra steps you need to take to produce such videos; deciding the right concept and figuring out how it fits into your brand marketing strategy.

We suggest you spend a few months to get your all pre-production done and then move forward.

Video length:

As every show is different; the first episode of the series comes in at just 10 minutes and the last one is 42 minutes, after that optimize the length of your content.

Factors that matter:

There is a long-term investment that is built for long-term results. The most important factors that should notice are

  • Concept
  • Engagement rate
  • Time watched

Use this link to know, how to create video series on YouTube.

https://youtu.be/UBlXxD5i5DE

15. Full-length features and documentaries

Likewise video series, these types of videos bets on

  • Creativity
  • Deep investments

These are small investments as well. Your customers and prospects are more open to watching new videos now than ever before.

This content is well over an hour in length and casts a positive light on the misunderstood industry.

All you need is the right resources, a passion for storytelling, and a bright idea.

Production time:

The time varies for the production of full-length videos. If you have a working team then you can probably complete it faster.

You should start working on it for at least 6 months to a year depending on the resources you have.

Video length:

The length of such videos varies from 30 to 40 minutes.

Factors that matter:

Crowd-funding is one way to make your company’s creativity a reality. Making a documentary means you want to make an impact outside your organization and your audience.

Consider long-term brand metrics.

Here is an example to give you an idea about full-length featured documentaries. Click on it to know more.

https://youtu.be/NJI8mOv4VW4

How to make a Webcam recording streaming video with DemoCreator

You can record streaming videos with Webcam using DemoCreator.

DemoCreator:

make business video

It’s a video recording and editing software that you can use to capture or edit any type of content. You can use DemoCreator to make

  • Testimonial videos
  • Live streams
  • Interview videos

In such types of videos, you need to record with Webcam. This software offers multiple features with the facility of Webcam.

All you need is to

  1. Visit https://democreator.wondershare.com/
  2. After thatinstall for free.
  3. Then open DemoCreator.
  4. Select “start a new project”
  5. You’ll see the following recording icon.

make business video

  1. To make any testimonial video, interview videos, and record the live event you’re hosting, enable Webcam.
  2. You can see what’s recording, on your screen.
  3. Make sure it’s well connected to the computer.
  4. Capture the respective content, edit it and upload it to a social account.

How to make a Screen recording demo video with DemoCreator:

You can also demonstrate videos through DemoCreator. It allows you to record

  • Product videos
  • Explainer videos
  • Onboarding videos
  • Internal training videos
  • Promotional videos
  • Company culture videos
  • Sales presentation

Create videos of any time; whatever you want to present to your audience to grasp their attention towards your brand. You can use this software to make teaching videos; to let everyone know how something works.

You can also create content to pass the information to your employees in a short time.

For this purpose

  1. Open DemoCreator.
  2. Click on the “Start a new project”
  3. Record the screen or tutorial of your choice
  4. Edit it in the editor's face to make it effective and more creative.
  5. Then you can upload it to any website, or share it with employees.

How to make an audio recording video with DemoCreator audio recorder

DemoCreator also allows you to make videos with audio using an audio recorder.

To capture such contents

  1. Open DemoCreator
  2. Click “Start a new project”
  3. An icon will appear.
  4. Enable microphone system and make adjustments. Make sure it’s well connected to your computer.

make business video

  1. After adjusting, click on the red circle icon to start recording.
  2. After the recording is over, edit it and post it on any website.

You can make

  • Video voicemails

Capture your screen along with the microphone and send it to the relevant audience.

  • Podcast video

Record a podcast video with audio and upload it.

By using the astonishing feature of DemoCreator.

It is amazing? Isn’t it?

How to edit video with DemoCreator:

You can edit the recorded videos by DemoCreator.

  1. First of all open DemoCreator by Wondershare.
  2. Click on the “Edit video”

make business video

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  1. After that, you willsee the editor interface,
  2. Import the videos tothe library.

make business video

How to add Voiceover:

  1. Drag the video from the library and drop it into the
  2. To add voiceover, click on “Voice” above timeline.
  3. You will see the following icon of the

make business video

  1. Then click on the red circle icon to start recording.
  2. Voiceover and then add it to the timeline as well.

How to combine and cut

  1. Import all the clips from your computer you want to add toyour content.
  2. Drag and drop in the timeline one by one.
  3. Add effects, transitions, to make your video more creative.

How to add captions, stickers, and annotation:

To add captions

  1. Click on the “Captions” from the top bar.
  2. You’ll see different styles.
  3. Click on the caption you want to add toyour content.

make business video

For Stickers:

  1. Click on the “Stickers” from the top bar.
  2. There will be a variety of stickers.
  3. Add your desire, relevant to the video to attract the attention of the viewers.

make business video

For Annotation:

  1. Click on the “Annotation” from the top bar.
  2. There will be many formats.
  3. Select one to add toyour content.

make business video

How to export video with DemoCreator:

To export the edited video,

  1. Click on the “Export”
  2. A pop-up window will appear.
  3. Select the format in which you want to save your video.
  4. Adjust the settings.
  5. In the end, click “export”

make business video

You can also directly upload the edited video to YouTube.

  1. After clicking on export, there will be another option:YouTube
  2. Select “YouTube”

make business video

  1. First, you need to sign in.
  2. Then, you can export your video directly on YouTube.

Conclusion:

Videos are fun to watch and even more fun to create. Content helps to increase the business; attracts the attention of the viewers. It doesn’t matter which field you’re working in, you can create videos of any type.

People like to watch videos than to read long paragraphs. It’s a marketing strategy to drive more traffic; so that people get to know about your product and company and share their reviews.

You can make product demo videos, explainer videos, testimonial videos, live streams, podcasts, and many more. You can deliver a lot of information in just a few minutes.

But you need to edit it first before uploading it to any social account. For this purpose, you need is video editing tools that you can use to make changes to your recorded content. So that people don’t find it boring.

There are many tools out there but the best of them is DemoCreator. This all-in-one software allows you to record edit and export the recorded content. One of the main advantages is you can use its multiple features free.

Do you want an editor having multiple features? Then download DemoCreator.

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