Create Demo Video Presentation
Topic: Create Demo Video Presentation
Keywords: create demo video presentation, presentation demo video, record a PowerPoint presentation demo video
Description: Are you looking for the best way to introduce a new product? Learn how to create a demo video presentation to do it right.
Part of selling a product is demonstrating how it works and since you can’t go into every one of your customer’s homes to show them how to use the product. The next best thing is a demo video presentation. This is a video that you record of yourself or someone else demonstrating how the product is used.
As you can probably guess, the success of the product will depend on how successful the product demo is. This is true for most products, but most especially for products that are new to the market and have unique functionality. Here, we will share with you how you can create a successful demo video presentation, one that will guarantee the success of your marketing campaign.
Part 1 Things to Prepare for the Product Demo Video
Rather than jump right into recording your product demo video, there are some things that you should keep in mind. The following are the preparation steps to take;
1. Identify the Goal
Before you can even start creating the video, you will want to determine exactly what the video is trying to achieve. Are you trying to sell the product? Do you want to educate your audience about the product? Or is the video simply for brand awareness. You must also think about the action you hope the viewer will take after watching the video. Doing this will make it easier for you to create a strategy for the video and come up with the most important aspect of the video; the script.
2. Identify Your Audience
Now that you know what the video will be talking about, it is time to determine who you will be talking to. Have you interacted with this audience before or are they a completely new market that you are trying to reach? Are you introducing the audience to a completely new product? Has the audience heard of you before?
You will also need to determine a number of other aspects about your audience including how long they are likely to watch the video and are they ready and willing to purchase the video.
3. Determine Your Presentation Strategy
The next step in creating your product demo video is to determine the strategy you will use. This involves the structure and delivery of the video content. Will the video contain plain text? Or will you include visuals and text.
The structure of the videos is very important particularly if you will be contracting the video creation to a creative agency or videographer. When you are clear on what you want the video to look like, you will be in a better position to explain the strategy to the agency making the video.
Even if you will be choosing to create the video yourself, it is still very important to determine the structure of the video in advance. This will also help you to choose the best video recording tool that you need for your selected structure and with a structure in mind, you can save a lot of trial-and-error issues when creating the video.
4. Write a Script
This is perhaps the most important aspect of your demo video. The script determines the overall message of the video as well as the tone and pace at which the message is delivered. Creating a script can be the most challenging aspect of the planning process only because most people are unaware of the message, they want the video to deliver.
Therefore, it makes sense to start by bring very clear on the purpose of the video and the audience. Fortunately, we have already discussed both aspects above. The next thing you want to do is come up with a project brief; a general idea of what you will be saying.
Once this general ideal is clear to you, you will want to move on to the outline. Once you have a rough skeleton in the form of an outline, go through each section, adding content as needed. One trick that writers employ is to complete the script in one sitting and then step away from it for a few days. When you come back to the script a few days later, you will see any mistakes more clearly and even have additional ideas that can turn the script into a masterpiece.
5. Create a Plan
With the script complete, the only thing left is to record your video. But before we share with you the best tool you can use to record the video and how to use it, there is one aspect of the process that still needs addressing. You will need to think about how you will be sharing the video with your audience.
This is the marketing plan and it is important as it will determine exactly what you do with the video once the recording process is complete. Will you be uploading the video to YouTube? Or will you upload it to a private server? You must also decide the landing pages and email campaigns that you will need to create to distribute the video.
Will the video be freely accessible or is it part of a subscription that the audience have to pay for? This will help you decide if you would like to include the video in a blog post, an email blast or you want to share it as part of a webinar.
Part 2 How to Create a Product Demo Presentation Video
Once you have dotted all your I’s and crossed all your t’s, you are ready to begin recording your product demo presentation video. The only decision left to make is the recording tool you are going to use. One of the best video recording tools you can use it Wondershare DemoCreator. This program is ideal because it can capture the screen, webcam and audio at the same time.
It is available for both Windows and Mac and it is very easy to use. It also comes with a built-in editor that you can use to ensure the production is of professional-quality. Here’s how you can use it for both Windows and Mac operating systems;
1. Record a Product Demo on Windows using DemoCreator
Step 1: Install the Program and Configure the Settings
Download and install DemoCreator on to your computer. After installation, run the program and then click “Capture” in the next window to begin the process.
In the next window, you will see a number of settings that you can configure according to your needs.
The “Screen” section is the most important in this sense as it will allow you to choose if you want to record the whole screen or a customized section of the screen.
The “Audio” section is also important if you want to capture the sound of the streaming video that you want to record. If you would like to add your own voice to the recording, you can set the “Microphone” option to “Capture.”
The “Camera” tab is only important if you want to capture webcam footage as well.
Step 2: Start the Recording
When all your settings are as you need them to be, click on “Start Capturing” to begin the recording. You can also use the “F10” hotkey to begin the recording.
You will see a 3-second countdown appear on the screen, after which DemoCreator will begin recording both the screen both the webcam and the screen at the same time.
During the recording, you can press the “F9” key to pause or resume the recording as required.
When you’re ready to end the recording, press the “F10” key again to finish the recording.
2. Record a Product Demo on Mac using DemoCreator
Step 1: Download the Program
The first thing you need to do is download the program on to your Mac. Just go to the DemoCreator main website to get the download link and follow the instructions to install the program.
Step 2: Customize the Recording Area
Once the program is installed on the computer, run it and then select “New Recording” to start the new recording.
You can then select the recording area by dragging the border or choosing a target window. By default, the program will record the entire screen. You can change the region by dragging or choosing a customized region by clicking on the drop-down arrow next to “Full Screen” under “Recording Area.”
Step 3: Select the Input Device
The next setting you need to consider is choosing the input devices you would like to use, including microphone and camera.
By default, DemoCreator will use the Mac’s built-in microphone and the FaceTime HD Camera. If you would like to use an external microphone that is connected to the computer, select it from the drop-down menu next to “Recording Device.”
If you would like to add webcam footage to the recording, select “Camera On” in the camera section below “Recording Device.”
Step 4: Start/Stop Recording
When all the settings are just as desired and you are ready to begin the recording, click on “Start Capturing” or use “Shift + CMD + 2” shortcut.
You should see a 3-second count down before the recording starts. Use the same commands to end the recording.
Please note that you can then open the recording in DemoCreator to edit it. The program also allows you to share the video directly from the program to YouTube, although you can save the video to your computer as well.