How to Create & Upload LinkedIn Videos for Better Engagement

With over 900 million users, LinkedIn has evolved beyond just a professional networking site—it’s now a powerful video marketing platform. Whether you’re a job seeker, entrepreneur, or business owner, LinkedIn videos help you increase engagement, establish authority, and enhance your personal brand. But how do you create high-quality LinkedIn videos that stand out? What are the ideal video specifications for LinkedIn? And how can you edit and optimize videos effortlessly? In this guide, we’ll cover everything you need to know about posting videos on LinkedIn, including how to use Wondershare DemoCreator to create, edit, and export professional LinkedIn videos.

Part 1: Types of LinkedIn Videos & Their Uses

LinkedIn videos are a great way to enhance your professional presence, increase engagement, and share valuable insights with your network. Whether you want to introduce yourself, build brand awareness, or showcase industry expertise, different types of LinkedIn videos serve different purposes. Knowing which format to use can help you reach your target audience effectively and maximize your video’s impact. Below are the five main types of LinkedIn videos and their best use cases.

1. LinkedIn Profile Video

A LinkedIn profile video is a 30-second introduction that replaces your static profile picture and plays when someone visits your page. It is a great opportunity to present yourself beyond text, making your profile more dynamic and engaging. You can use it to introduce your skills, profession, and career goals while adding a personal touch. A well-crafted profile video can help recruiters, clients, and industry peers connect with you faster.

2. Native Video

Native videos are directly uploaded to LinkedIn, rather than shared via external platforms. They perform better in LinkedIn’s algorithm, meaning they receive more engagement, impressions, and organic reach compared to linked videos. Native videos autoplay in the feed, making them more eye-catching. These videos are ideal for:

• Thought leadership content – Share expert opinions, career advice, or insights on industry trends.
• Industry insights – Provide analysis, market predictions, or tips relevant to your field.
• Company updates and announcements – Promote events, new hires, achievements, or product launches.

3. LinkedIn Video Ads

For businesses looking to promote services, products, or events, LinkedIn Video Ads are a powerful marketing tool. These are paid video placements that appear in users’ feeds, helping brands generate leads, increase brand awareness, and drive conversions. LinkedIn video ads can be targeted based on industry, job title, location, and more, ensuring maximum relevance. A well-crafted video ad should include a clear message, engaging visuals, and a strong call to action (CTA) to encourage audience interaction.

4. LinkedIn Live

LinkedIn Live allows users to stream in real-time, making it an excellent tool for direct engagement and community building. Live videos typically receive higher engagement rates than pre-recorded videos since they allow for instant interaction with the audience. This format is particularly useful for:

• Panel discussions & expert Q&As – Engage your network with valuable insights.
• Product launches & demonstrations – Showcase new features and answer audience questions.
• Webinars & educational content – Provide in-depth learning opportunities and industry expertise.

Since LinkedIn Live does not have a native recording feature, it’s important to use a reliable video creation tool like Wondershare DemoCreator to record and repurpose your live videos for future use.

5. Embedded Video

Unlike native videos, embedded videos are hosted on external platforms such as YouTube, Vimeo, or Wistia, and are then shared on LinkedIn via a link. These videos are ideal for repurposing existing content or directing traffic to other platforms. However, since LinkedIn prioritizes native uploads, embedded videos may receive less visibility in the feed. To maximize engagement, always include a compelling caption, relevant hashtags, and a clear CTA when sharing an embedded video.

Part 2: Best Practices for Posting Videos on LinkedIn

Posting a high-quality video on LinkedIn isn’t just about recording and uploading—it requires proper formatting, optimization, and engaging content to get the best results. Following LinkedIn’s recommended video specifications ensures that your content looks professional and plays smoothly across all devices. Additionally, using captions, compelling storytelling, and clear visuals can help increase engagement and audience retention. Below are some key best practices for posting LinkedIn videos that stand out.

Ideal LinkedIn Video Specifications:

• Aspect Ratio: 1:1 (square) or 16:9 (landscape) These are the most optimized aspect ratios for LinkedIn videos. Square videos (1:1) take up more space in the feed and perform well on mobile, while landscape videos (16:9) are great for professional presentations and webinars.
• File Format: MP4 (recommended) MP4 is the most universally supported format across LinkedIn and other platforms. It ensures high-quality playback with efficient compression, reducing load times while maintaining clarity.
• Max File Size: 5GB LinkedIn allows video uploads of up to 5GB, which is more than enough for high-definition (HD) content. If your video file is too large, consider compressing it using a video editing tool like Wondershare DemoCreator to maintain quality without excessive file size.
• Length: 3 seconds to 10 minutes While LinkedIn supports videos up to 10 minutes long, the best-performing videos are under 2 minutes. Shorter videos capture attention quickly, while longer videos should be reserved for in-depth content like tutorials or LinkedIn Live sessions.

How to Make Your Video Stand Out:

• Use High-Quality Visuals and Clear Audio A professional-looking video with sharp visuals and crisp audio is more likely to engage your audience. Invest in good lighting, a quality microphone, and a stable camera setup for a polished final product.
• Add Captions for Better Accessibility Many LinkedIn users watch videos without sound, so adding subtitles or closed captions ensures your message reaches everyone. This also makes your video more inclusive for people with hearing impairments.
• Keep Videos Short and Impactful (Under 2 Minutes Recommended) Attention spans are short, so get to the point quickly. A concise, engaging video with a strong hook in the first 3-5 seconds is more likely to retain viewers. If your message requires a longer format, break it into multiple short videos.
• Use Storytelling Techniques to Engage Your Audience Instead of simply presenting facts, structure your video like a story. Start with a problem or question, introduce a solution or insight, and end with a clear call to action. Storytelling creates emotional connections, making your content more memorable.

Part 3: How to Create & Edit LinkedIn Videos with Wondershare DemoCreator

Wondershare DemoCreator is an all-in-one video recording and editing tool designed for professionals, educators, and content creators. It allows you to record high-quality videos, whether it's a screen presentation, webcam video, or a combination of both. With built-in editing features, customizable effects, and audio enhancement tools, DemoCreator makes it easy to create engaging LinkedIn videos that look professional and polished. Whether you're making thought leadership videos, explainer videos, or LinkedIn profile introductions, this tool provides everything you need in a simple, user-friendly interface.

Why Use Wondershare DemoCreator for LinkedIn Videos?

1. Screen & Webcam Recording: Easily capture high-quality talking-head videos, presentations, or tutorial-style content for LinkedIn.

2. AI-Powered Video Editing: Trim clips, add transitions, overlays, and enhance visuals with intuitive editing tools.

3. Audio Optimization: Reduce background noise, enhance voice clarity, and add subtitles for better accessibility.

4. LinkedIn-Compatible Export Settings: Ensure videos meet LinkedIn’s size, format, and resolution requirements for smooth playback.

5. One-Click Templates & Effects: Apply pre-made templates, animations, and branding elements to create visually engaging videos effortlessly.

Step-by-Step Guide to Creating a LinkedIn Video Using Wondershare DemoCreator:

Step 1Launch and set up recording

Download and install Wondershare DemoCreator, then open the software and select "Video Presentation" mode. Choose webcam recording to create a personal and engaging video for LinkedIn. If needed, import a PowerPoint presentation by selecting "Import from PowerPoint" for structured visuals. You can also use built-in templates or start a blank project to design a layout that aligns with your brand.

Step 2Start recording your LinkedIn video

Click "Play" to preview your setup and ensure your framing, lighting, and presentation are correct. Press the red circular "Start Recording" button to capture your webcam and presentation for a professional LinkedIn video. Begin with your name, profession, and a compelling introduction, followed by your key insights, expertise, or message. Adjust Webcam, Microphone, and Speaker settings using the drop-down menus for optimal video and audio quality.

Step 3Edit the Video – Add Subtitles, Effects, and Branding Elements

Once the recording is complete, use DemoCreator’s editing tools to trim unnecessary parts, add subtitles, and include branding elements like your logo or social media handles. You can also add transitions, animations, and callouts to make your video visually engaging.

Step 4Export the Video in MP4 Format Optimized for LinkedIn

After editing, select MP4 as the export format to ensure compatibility with LinkedIn’s video upload requirements. Adjust the resolution and bitrate for high-quality output. Once exported, your video is ready to be uploaded and shared on LinkedIn to engage your audience!

Part 4: Posting & Optimizing Your Video for Maximum Reach

Uploading a video to LinkedIn is just the first step—optimizing it for engagement ensures that your content reaches the right audience and generates meaningful interactions. A well-crafted caption, relevant hashtags, and strategic posting times can help boost visibility. Below are the best practices for posting and maximizing your LinkedIn video’s reach.

How to Post a Video on LinkedIn

• Click "Start a Post" > Select "Video" > Upload the File Go to the LinkedIn homepage, click "Start a Post," and select "Video" to upload your content. Ensure the file meets LinkedIn’s size and format requirements before finalizing the upload.
• Add a Compelling Caption with Relevant Hashtags Your caption should provide context, key takeaways, or a call-to-action to encourage engagement. Use 3-5 relevant hashtags to increase discoverability and help LinkedIn categorize your content.
• Choose the Right Thumbnail for Better Engagement A custom thumbnail grabs attention and makes your video more clickable. Choose a high-quality, engaging frame from your video or upload a separate image with branding elements for a professional touch.

Part 5: Common Mistakes to Avoid When Uploading LinkedIn Videos

Even with great content, simple mistakes can hurt engagement and visibility on LinkedIn. Ensuring high video quality, proper formatting, and a strong call-to-action will help maximize the impact of your video. Avoid these common LinkedIn video mistakes to improve performance and audience interaction.

1. Low-Quality Videos – Poor Visuals and Sound Reduce Engagement Blurry videos and unclear audio make content hard to watch and less professional. Always record in high resolution and use a good microphone for crisp sound quality.
2. Ignoring Captions – Many Viewers Watch Without Sound Since most LinkedIn users watch videos on mute, adding subtitles or closed captions ensures your message is clear. Use Wondershare DemoCreator to add auto-generated captions for better accessibility.
3. Making Videos Too Long – Short, Concise Content Performs Better Videos that are too long lose audience attention. Keep LinkedIn videos under 2 minutes for optimal engagement, unless you’re sharing an in-depth tutorial or presentation.
4. Not Adding a CTA – Encourage Viewers to Take Action A video without a clear call-to-action (CTA) doesn’t drive results. Ask viewers to comment, share, visit a website, or connect to keep engagement going.
5. Posting at the Wrong Time – Reduces Visibility Posting videos during low-engagement hours means fewer people will see them. Aim for weekday mornings (8–10 AM) or early afternoons (12–2 PM) when professionals are active.
6. Forgetting to Optimize Video Thumbnails A randomly selected thumbnail won’t capture attention. Create a custom thumbnail using Wondershare DemoCreator to add branding, text overlays, and eye-catching visuals.

Conclusion

​​Video content is one of the most powerful ways to enhance LinkedIn engagement, build your professional brand, and connect with your audience. By optimizing your videos with high-quality visuals, captions, and compelling CTAs, you can maximize their impact. Using Wondershare DemoCreator makes the process easier, allowing you to record, edit, and optimize videos specifically for LinkedIn. Whether you’re creating a profile video, thought leadership content, or LinkedIn Live sessions, having the right tools ensures professional and engaging results. Experimenting with different video formats and styles will help you understand what resonates best with your audience. Start creating high-impact LinkedIn videos today to expand your reach and make a lasting impression!