10 Best Promo Video Makers
Do you often come across attention-grabbing videos of certain brands or products, and you wonder how these are made? Well, promotional videos are intended to promote a certain service, product, brand, or company to its potential users and customers.
You can either create promo videos for your own brand or do commissioned work for multiple brands. Either way, the motive is to make attention-grabbing videos to promote a certain brand, product, event, or campaign with good marketing skills.
These promo videos' main purpose or motive is to indirectly transmit information regarding the brand or service without directly asking the target audience to b8uy something. It can be something as simple as wishing the viewers a happy holiday or any major related event.
You can devise different strategies to break down all information into different chunks and incorporate them into a series of promotional videos, which will then be put out to the public and target audience resulting in a curious customer wanting to know more and eventually will end up using the service.
That is how you will fulfill the purpose of these promo videos.
Promo Video Makers
Now you know what promo videos are and why people make them. But how do they make them? How are the graphics and animations so visually pleasing that they draw the viewer's attention immediately? Well, here is a list of the 10 best promo video makers you can use to create the best content and promo videos to engage the target audience.
1. DemoCreator
On top of the list is WonderShare DemoCreator. It has a ton of features that can help you create the best promotional videos that you can imagine. It has a built-in screen recorder where you can record your screen if required for your content.
Moreover, its video editor is top-notch. It has a lot of features, including basic ones and unique ones.
All you have to do is to launch WonderShare DemoCreator, load up the library with the raw content you have recorded along with any graphics, pictures, or any content you wish to present in your promo video.
Basic Features | Cut, Trim, Duplicate
After that, you can cut, duplicate, trim or crop your video using the user-friendly UI. Along with this, DemoCreator has a whole Effects Store from where you can download multiple effects that include intros, titles, and whatnot.
You can also add annotations, video titles, intros, outros along with captions and subtitles from the main ribbon bar.
Transitions and Effects
The transition menu includes a lot of different transitions that include several variations of Box turn, Evaporate, Fade, Erase, Cube, Dissolve, and many more. There is also an effect menu. You can select a number of effects to put on your video according to its theme and add stickers if you wish to.
Animated Explainer Video
However, the major unique feature is yet to be revealed. You can now create Animated Explainer Videos with great ease and effortlessness. Animated videos are a great way to create promo videos as they do the job without proper shooting, models, or preps.
Animated Character and Props
You can easily select tons of characters, props, text, and audio assets. The characters are also customizable as you can easily change the character style, their facial features, clothing, accessories, and so on as you like.
Text to Speech and Lip Sync
You can turn scripts in text form into animated videos with just one click and synchronize the lips movement of the character with the voiceover. You can also apply mosaic effects and change the aspect ratio to a wider cinematic view.
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2. Animoto
Animoto is a web-based, easy-to-use video slideshow maker that allows its users to create slideshows for personal and marketing promo videos that tend to be attention-grabbing and creative.
User Interface and Basic Features
Animoto has a very simple UI that does not require users to have prior knowledge of slideshow video creation. Its major features include social media sharing, high-resolution videos, thousands of commercially licensed soundtracks, and built-in marketing storyboards and landscapes.
Royalty-Free Music
The main benefits of Animoto are that it is very user-friendly, it is compatible throughout a wide range of devices, and it has a large library of licensed music which is very helpful in order to avoid copyright infringements.
Videos and Slideshow Creation
You can use Animoto to create eye-catching promotional videos and slideshows to grab the viewers' attention without requiring any special skill set or expert knowledge of technology. You can easily convey your message in videos or slideshows.
All you need to do in order to create a promo video using Animoto is to log in to the application and choose the type of content you want to make, i.e., a slideshow or a marketing project. You can choose from the various templates, add pictures and videos, and then 'produce.' As simple as that.
Multi-Device Compatibility
You can use a desktop computer, android smartphones, tablets, and iOS devices to operate Animoto as it supports all kinds of devices and is cross-compatible.
Templates and Styles
There is a wide variety of templates, customization options, different styles, and licensed tracks that are available to the users for adding them to the videos to create eye-catching and aesthetic promo videos of your choice.
3. Filmora
WonderShare Filmora is an 'enthusiast-level' video editing software with quite modern and advanced features and a very clean user interface. It features a three-panel layout for source content, video preview, and a timeline on the bottom, similar to its competitors.
User Interface
You can also adjust the colors of the window borders between black and light gray and resize the panels according to your choice.
Multiple Aspect Ratio Support
When starting a new project, you can always choose what aspect ratio you want, e.g., widescreen if you want a universal promo video, an Instagram (1:1) for Instagram posts, portrait, standard, and even cinema aspect ratios. You can also choose a custom size along with the frame rate as you wish.
Main Features in UI
The top left side of the UI houses the mode switches, i.e., Media, where all the content is sourced from; audio, where you can adjust audio settings, volume, etc. Titles to create intros, outros, etc., and Transitions, effects, Elements such as different graphics, and split-screen.
It also provides basic features such as trim, crop, cut, and advanced features such as Green screen, Motion Tracking, Keyframing, and other editing features.
Adding overlays is also quite easy as you keep on adding tracks. The main track will not be disturbed and will keep playing and overlaid where you want it to.
Color Grading
You can also add special effects, color grade, color match, and color correct your footage easily with the advanced tools provided by WonderShare Filmora. You can match the colors of a single frame to the rest of the frames present in the footage.
Stabilization, Annotations, and More
Stabilization and speed adjustment are also available, along with the addition of titles, subtitles, music, and audio. Overall, Filmora is a powerful tool for promo videos and other kinds of video editing and keeps up with its competition.
4. Adobe Creative Cloud Express
Adobe Creative Cloud Express is a cloud-based platform that is widely available on app stores of mobile devices and web browsers. It houses the basic features of Adobe and applies them to this easy-to-use UI along with the advantage of Adobe Stock and Adobe Fonts.
Vast Object Library
The application includes a library from which you can drag-and-drop templates. With the help of Sensei, Adobe's AI technology, the experience is perfectly optimized for a beginner who wants to create excellent visual content within no time.
Templates and Fonts
Adobe Creative Cloud Express is filled with a large number of high-quality templates that you can choose from, along with images, text, and fonts from Adobe's assets.
As far as promo videos creation is concerned, Creative Cloud express offers basic editing tools but is quite good if you create promotional slideshow videos.
The quick actions include cutting and splicing clips with seven basic templates to choose from and converting the videos into gifs.
Font Style and Voice Overs
The restrictions you can face are that the font style is based on the template you have chosen, and you can only place the text in the center or the corners. However, you can add voiceovers directly using the voiceover option directly using your device's microphone.
Effects
The animation option lets you add effects on texts and images such as typewriter, fade, zoom, and pan, sufficient to add a decent amount of uniqueness to your content.
5. Animaker
Animaker is a very innovative and well-structured platform that contains a ton of features, including stock assets that are quite unexpected. The stock media includes over 100 million assets for you to choose from, along with royalty-free 100 music tracks and thousands of sound effects in the audio library.
Animaker has many cool features to help you with video making, GIF, and short video creation, along with living video editing.
HTML5 Engine
It is based on a powerful HTML5 engine which ensures breathless performance on most browsers. It also has professionally crafted templates, animated characters, properties, backgrounds, icons, images, videos, and much more.
Import Options and Built-in Library
You can also import your own logos, themes, images, mascots, videos, and much more to create your own personalized library. The option to record and add your voice instantly into the video is also available.
4K Video and Social Media Support
One of the major upsides to using Animaker is that it supports 4k video, and the video size does not matter. You can also share the final promo videos directly to over 100 social media channels, including YouTube, Facebook, TikTok, Instagram, and many others.
Animation
Animaker's animation is also top-notch. You can build a character using up to 15 facial features and ten accessory spots to customize your characters as much as you want and add a unique touch to your videos. More than 20 facial expressions help bring the characters to life, and the auto lip-sync makes sure that you do not have to spend a lot of time syncing the lips to the script.
Subtitles and Overlays
Along with all these features, you can easily add subtitles to your videos which lets you overlay videos with text, images, stickers, and more, along with watermarks. You can also create watermarks and stamp your videos and gifs.
6. Adobe Premiere Pro
Adobe Premiere Pro is considered one of the most advanced and professional video editing software to exist on the market. It has endless possibilities and features that you can use to enhance your promo videos beyond imagination and is considered the industry standard.
User Interface
Its user interface is the usual three-panel layout that is easy to navigate but has many complex features. The application organizes all the content into different workspaces, such as editing, effects, and audio, which helps manage a specific task without any distractions.
Each of the panels is resizable. Once you import and organize your media, you can preview the clips by hovering over the file in the Source Monitor Panel. You can also play the edited video preview before actually exporting it so you can make any changes without actually exporting the whole file.
Audio Editing
For audio, Adobe Premiere Pro has a collection of powerful tools for editing that includes meters, mixers, and effects. You can use these tools to adjust audio gain and bass, remove background noise, adjust the reverb, clean up audio, and other things.
Royalty-Free Music
You can also download royalty-free music that can be filtered by genre, mood, tempo, and duration.
Color Grading, Transitions, and other Features
You can also color grade your videos using the color options, adjust contrast brightness, correct color, and add masks, effects, transitions, along with many other effects. Cuts trims and speed adjustments are the available basic tools.
Multiple Codec Support and Quick Export
Adobe Premiere Pro supports a wide range of audio and video codecs, formats, frame rates and can also preset for export settings known as Quick Export.
7. InVideo
InVideo is a video editing platform with an easy-to-use interface with numerous videos, images, and music options to choose from while creating and editing your promo videos. An online video editor allows companies and brands of all sorts and sizes to make promotional videos and publish them on social media websites.
Media Library
Creators can use pictures, stickers, text, transitions, layers, voiceovers, and other features to create videos and publish them using InVideo. You can add an audio library with all sorts of music to add to your video created from texts.
Text to Speech and Video
You can transform written articles into engaging videos either by importing them or simply by adding the URL of your article, and it will effortlessly create a unique video for you based on that article.
Pre-made Templates
There are also over 3000 pre-made templates that you can use for your content and even customize these templates as per your liking. You can also add your logos to these videos too.
Apart from texts, you can also add media from your device's storage if you wish to add more characters to your videos. The option to create a video yourself is also available, and you can use a blank canvas to shoot, edit and render your own videos as well.
This application also has the feature of text-to-speech conversion and can articulate a written speech in audio form in over 20 different male and female voices to choose from.
8. Magisto
Magisto is a video editor and a music slideshow, collage, and movie maker. It is quite efficient, and with the help of Artificial Intelligence, it turns your photos, videos, and other content into professional-looking and eye-catching videos.
Many businesses use Magisto to create promo videos and boost their reach. It features beautiful graphics, effects, filters, and music that you can use to enhance your content.
Customization
You can also customize your videos by adding text, choosing different fonts, changing their orientation and color, along with hundreds of colorful stickers to add to your video.
Main Features and Cloud Storage
You can cut, trim, merge and reorder your clips and edit your videos however you wish to. All you need to do is select your photos and videos from your device's storage, Google Photos or iStock. Pick a theme from the different themes available such as Celebrate, Love, Memories, Trailer, Extreme, Travel, etc., and many more. Add music from the vast list of commercially licensed songs, and you are done.
If you do not have videos, do not worry. You can also create innovative slideshows and create a perfect promo video using only photos and sharing them on multiple social media platforms.
9. Moovly
Moovly Studio is a powerful online video editing platform that works within your web browser without any need for plugins or separate software installation. Being a cloud-based platform, Moovly allows you to access all your video projects from any computer at your home, workplace, or school at any time.
Media Library
To create promo videos and other content, you can use your own photos, videos, illustrations, sound, or audio recordings. You can upload them through your computer or from your smart device or tablet using the Moovly application, or you can use the built-in media library.
The huge library comes with a large variety of images, sounds, music, and stock videos that you can use to create your video content. These objects and music are free and royalty-free, so you do not have to worry about copyright infringements.
Styles
You can use different styles to create videos using Moovly studio, Cartoon style videos, whiteboard videos with hand drawings, handwriting, documentary style, animated illustrations, and motion graphics. You can also customize the styles by mixing them or creating an individual style according to your brand.
Multiple Aspect Ratio Support
You can make the videos in any aspect ratio for YouTube, TV, square, or vertical videos for social media posts. You can also duplicate the videos easily and change the format quickly to adjust the aspect ratio according to the platform you will upload.
Major Features
Moreover, you can add different transitions effects, overlays, banners, hand animations, music sounds, and voiceovers, along with mixing, editing, resizing, rotating, changing volume, adjusting speed, and much more.
Animation and Text to Speech
You can also add text and, animate it, convert text to the voiceover in over 20 different languages with natural human speech. You can also remove color and background and color from the videos as well as add subtitles or generate them automatically.
Finally, you can publish the videos directly to any social media platform or export them in different formats and resolutions and share it with anyone you want with great ease.
10. WeVideo
WeVideo is a cloud-based video editing platform where you can upload your videos and access your editing project from any computer with an internet connection.
User Interface
It is very easy to use for beginners as well as professionals. The UI is quite simple, and the dashboard views both the timelines, editing lanes, and low-res fast preview for imported media.
Built-in Media Library
You can add text, transitions, and effects from the built-in library and can also edit individual clips by changing the color profile, audio volume adjustments, and so forth. You can also reorder the clips, delete them, or merge them together.
Annotations and Other Features
There are millions of stock videos available as B-rolls or just to enhance your content. You can also add text layers, tons of transitions, audio and music, green screen along with voiceovers, and also make GIFs as well.
Video Resizing
You can also resize the videos according to multiple social media platforms and export videos directly to those platforms, such as YouTube, Instagram, Facebook, etc.
Conclusion
Now you know what promo videos are, why they are so important in building brands, and how these promo videos are made. Now you can choose from the 10 best promo video makers on the market and create your own attention-grabbing content to boost its viewership to the target audience.
These video maker options will increase your chances of creating brilliant content and reach a wider audience with the promo videos. If you wish to create sophisticated videos or simple, minimalistic content, it is up to you. The choice is yours.
