Visual Content Creator

Oliva Eve
2024-04-18 16:33:55 • Filed to: Other Creative Tips

It makes huge sense to declare that social media marketing is shifting towards a direction where video and image content have major roles. Conventionally, marketing is divided into several parts. But visual content convinces them the most.

Let us have a look at some numbers. With over 2.5 billion smartphones in use, creation of visual content is more affordable, accessible, and available to people than before. It was found that by 2021, 82% of all web traffic shall have video in it. In addition to this, image content allows companies to attain more traffic in the market by elevating subscription consumers up to 329%. A different study found that a single visual content has the same impact on the human mind as 60,000 words.

Seeing the above numbers, it seems that visual content is very much important and so it visual content creator. Here are some ways that will help you know how to use visual content maker to create different types of visual content.

1. Express Your Point with Images

Seeing a breathtaking photo or beautiful image normally is remembered with us longer than what we remember from reading a blog post, short description, or an ad. We actually remember more than 65% of what we see as compared to 10% of what we listen to. We live in a fast-paced era, and users see more that 5,000 ads a day. Images are essential in marketing since they are digested faster. It takes users almost 10 seconds to process and make decision on the value of written content, not to mention the time needed to read it. However, the emotional and mental affect from an image takes place almost immediately (in almost 100 milliseconds).

Images motivate users to stick around. As per latest study, your site visitors expectedly do not remain on your blog or website for over 15 seconds. Engaging and interesting images can assist your visitors need to spend extra time on your site pages and articles. Whether your content comprises images that show text or just accompany an article, users need to see visuals. Blog posts and articles that have images get more than 90% more total views as compared to those without images. Press releases also witness a 45% rise in views when a video or photo are added.

The same applies for social media. Tweets with pictures get 150% retweets as compared to those without pictures, and posts on Facebook with pictures see more than 2 times more engagement as compared to those without images. As per a study, it was also found that articles having an image after every 75–100 words were shared 2 times more as compared to articles with lesser pictures.

2. Use GIFs

GIFs offer energy and movement to whatever content they come with, making it simpler to stand out as compared to your competitors in advertisements, emails, social feeds, and more. As per study, On Tumblr (a microblogging platform that depends heavily on GIFs and increased the acceptance of their employment in other platforms), users were publishing 23 million GIFs on the site daily. This is a habit that added to the huge number of GIFs that are employed all over the web every day. In addition to this, users on Giphy send over 1 billion GIFs daily. This trend has carried on increasing, and it does not seem to be slowing down anytime soon.

A latest study stresses the significance of visual learning, and claims that the brain is developed to process pictures much more swiftly as compared to it does words. That means if you are trying to teach your customers, GIFs are a much enhanced method as compared to instructions and long articles. Adding too many clips on your site can result in unideal user experiences and slow load times. GIFs solve that issue; their file size is remarkably smaller as compared to videos and sometimes even smaller than pictures. This makes the mobile viewing experience much more manageable for users with bandwidth problems.

In addition to this, GIFs are fun. Sure, sometimes people make decisions because it is going to drive traffic or increase clicks or increase conversion rates. Statistics and numbers matter. But so does the UX. You need your users to enjoy engaging with your content and your company, and adding a bit fun to their interactions makes a positive correlation of brand.

3. Typographic Hierarchy

One of the most essential methods for communicating content effectively is the employment of typographic hierarchy. Typographic hierarchy is a standard for arranging type that establishes an order of` significance within the data, letting the user to simply find what they are searching for and navigate the content. It assists guide the users’ eye to where a section starts and concludes, whilst allowing the user to isolate specific data on the basis of consistent employment of style all over a body of text.

Designers have tons of choices when it comes to making a typographic hierarchy. But just having knowledge of what goes into making a hierarchy alone will not actually assist designers make an effective hierarchy. One of the first things to take into consideration is how many hierarchy levels a design must have. As a standard rule, each design must have 3 levels of hierarchy: heading, subheading, and body text. From here, it is up to the developer to take into consideration extra levels that may be required. These can include additional subheadings, captions, pull quotes, and meta information (for things such as dates or authors on an article).

From here, it is essential to understand out how to differentiate between various parts of the hierarchy. It must go without saying, but headings must be more noticeable as compared to subheadings, which must be more noticeable as compared to body copy. Captions must normally be less noticeable as compared to body copy, and pull quotes must be somewhere between subheadings and body copy.

4. Video Clips

Videos can offer you some serious profit. Adding a product video with the help of a visual content producer on your landing page can elevate conversions by almost 80%. And as per a study, it has been made sure that video works well irrespective of the type in which you use it. Video can also result directly in sales. Research shows that more than 74% of consumers who saw an explainer-video about a service or product subsequently purchased it. So better begin creating your exciting demo videos now! If you do not know how to create visual content, then learn it. The effectiveness of video is not even that shocking. After all, vision is our most prevailing sense. Most data conveyed to our brain is visual. So if already images can lead engagement massively, think what moving images can do to your company.

To get you even more hyped, 83% of companies say that video offers good ROI (return on investment). Even though production of video is not yet the cheapest or simplest task, it pays off big time. Apart from this, online video editing tools are improving constantly and turning out to be more affordable. And even your handset can make pretty good videos already. One more good news is that your videos do not have to be picture-perfect. It is the content that is important! A study shows that consumers are mostly put off by videos that do not clearly clarify the service or product enough. Poor and low quality design did not matter nearly as much.

If you are willing to know how to create visual content, then Wondershare DemoCreator is the best visual content creator in the market. This video editing and recorder software is equipped with extraordinarily wide-ranging video editing and capturing tools. DemoCreator offers you full control from choosing the region of the screen to record & edit recorded clips. Apart from this, it even permits you to record screen with audio; import media files; change Bitrate, video resolution, and Frame rate; export created video to MOV, MP4, and MP3 formats; and edit audio when exporting.

democreator recording screen


To sum it up, brands are adopting enhanced strategies to make better marketing decisions and business in order to understand, detect, and act on all the visual content that are relevant to their business. Marketers who use visual content get higher returns such as likes, followers, visits, shares, revenue, and clients. Hence it is necessary to use all visual content such as images, GIFs, and videos in your marketing strategies. In order to make and edit videos, you can use Wondershare DemoCreator. The tool is easy to use and simple to understand. You can use this tool to make your marketing video as well as demo and tutorials. In simple words, Wondershare DemoCreator is the perfect fit for you and will suffice all your marketing needs.