When someone views a video on the Internet, live streaming is the technique of data transfer that is the prologue of it. It is a method for delivering a video clip in pieces, often from a distant storage site. Client devices do not need to download the complete movie before playing it since just a few seconds of the clip are sent over the internet at once.
Live streaming is now possible for TV shows, video game streams, and social media videos. Live streaming video technologies made significant strides last year. In addition to the introduction of Facebook Live, other technologies such as 360-degree video streaming and virtual reality live streaming were developed. Meanwhile, the number of viewers watching live feeds continued to break records.
In this article
Part 1. What is Interactive Live Stream？
While several media, including virtual reality and augmented reality, are fiercely vying for first place and larger audience shares, one unexpected frontrunner has emerged. Live streaming is a potent tool for engaging your target audience and distinctively personalizing your message. It's an easy procedure with significant benefits. Using interactive live streaming technology, viewers may interact with video information in real-time, responding to it and even changing it.
A true, one-on-one connection with your audience may be made via live streaming. It gives your audience a direct, unedited look into the people and personalities behind your business, which promotes brand affiliation and loyalty. Utilizing the breadth of your social media accounts, you may broadcast live videos to a large audience and provide your fans with a fascinating inside look at your business.
Part 2. 8 Tips to Make Your Live Stream More Interactive
A fantastic approach to engaging with your audience is via live streaming. In the last few years, we have witnessed an increase in the number of companies and influencers using Facebook Live and alike platforms to organize press conferences, interviews, presentations, and demonstrations. Hence, knowing what makes your live streams more interactive is imminent. Let's find out the top 8 such tips to enlighten your experience.
1. Create a Plan and Agenda for The Live Streaming
Prepare a plan of themes and a scenario for each stream before anything else. The secret to success is to specify the goal of live streaming and consider what the agenda should include. Save the most important details as points wherever possible. Then you can be certain that you will provide your viewers with all the information you care about throughout the live broadcast.
A list created in this manner will also be beneficial throughout the stream. You may quickly determine which issues have already been covered and which you still need to refer to by taking a fast glance at the following points on the agenda. Interactions with the audience often cause the speaker to lose their train of thought, and interruptions in speech don't appear professional.
2. Build an Outline
Create a plan with essential talking points for your live broadcast to stay on course and demonstrate that you understand the material. Stay away from scripts since they tend to be stiff and might dilute the genuineness of the live show.
While you do not need to compose a whole screenplay, you should have a thorough outline that covers all you want to cover. The live stream host won't have to make stuff up as the broadcast goes since, they will have a clear direction. In addition to giving your broadcast order and structure, a key points list will also release you from the strain of having to be completely improvised.
3. Maintain the Necessary Equipment
The quality of live streaming is always rising; therefore, it is crucial to take good care of the necessary tools if you want your broadcast to be of excellent quality—with video free of interference, no noise, and clear sound. There are two ways to broadcast content on social media. The first option enables you to start streaming right away and involves using the Facebook or YouTube native apps. These options do have certain drawbacks, however.
The second option is streaming using third-party software like DemoCreator. Then, we have access to tools that enhance our streaming and far more advanced picture processing capabilities. You must choose a high-quality camera, and pay attention to the sound system, picture brightness, and the aesthetics of the surrounding area. Check the setup of your equipment and the speed of your Internet connection before you begin streaming.
4. Choose Something New That Will Make Streaming More Attractive
Keep in mind that the legitimacy and dependability of the information presented are highly valued by Internet users. Therefore, choose the alternatives that will appeal to your audience and increase their interaction. Consider the extra elements that will engage your viewers during the live broadcast. Being knowledgeable about the subject will give you the confidence you need to control the broadcast.
Countdown, live-stream the comments with the highest attention, or even respond to inquiries? There are various options, however, each widget selection should be in line with the presentation's theme. Determine the format after selecting a subject. A Q&A session, a how-to video, an interview, behind-the-scenes material, or a product or service reveals are a few examples.
5. Before Going Live, Practice!
You must get used to speaking to a camera and become quite comfortable if you want to create captivating live videos. Run a few tests using the same equipment you want to utilize in the setting in which you will be working. Wi-Fi, in particular, the internet, is unreliable. To stream videos, you must have a connection that is powerful enough. Additionally, it's wise to prepare for any problems in advance. Hence, practice, and then more practice, as it is the only way to do this. This may be done in front of a mirror, but we highly advise recording and listening to the audio since it will enable you to identify your faults and correct them.
6. Choose Your Desired Platform
Keep your objective in mind when you choose the channels to which you wish to broadcast. Who and where exactly is your target market? You should use a consistent cadence for your live video production. Stick to a timetable when you go live to help create expectations for when your audience may consume fresh information. This will help you grow a following of followers. Once you have chosen your streaming platform, choose the best time to go live.
Take into account things like work schedules, time zones, and other things that can make it difficult for others to watch you. The live streaming industry is home to several strong platforms. You must decide which platform to use depending on the audiences you wish to target. Regardless of the service, you select—whether it be Twitch, YouTube, Facebook Gaming, or another—you should take the time to comprehend its special features.
7. Promote Your Content
Increase the exposure of your live stream on your social media accounts, email lists, and other distribution channels a few days before it goes live. Ask any invited speakers to share the live broadcast on their channels as well.
Some of your audience members may wish to communicate with you outside of broadcast chat, speaking about interaction. If people can't tune in every time, this is particularly true. Your subscribers should know all of your public social media handles. Include the channels you'll be broadcasting on, the time and day it's planned for, and the subject you'll be covering.
8. Select the Best Live Streaming Tool
It's time to pick a live stream tool if you are certain that you understand your strategy through and out and that you are prepared to go. Although it may be tempting to just choose the first appropriate instrument or even the most economical one, you should give your choice careful consideration. It's important to practice changing what's on the screen and how to say "we'll be right back!" without sound if you're using live-stream management software rather than just activating Facebook live. Additionally, each program uses a different strategy to reach your audience with the stream, so be careful to research what has to be configured on your multiple accounts beforehand.
Part 3. Essential Tool to Build Interactive Live Streaming
By the end of this year, live streaming is anticipated to have made up more than 80% of all internet traffic. As a result, there are a ton of live streams available, and viewers may pick and choose which ones they wish to watch. They will probably be disappointed if you utilize a subpar live stream technology, in which case they will just go to another live broadcast. Therefore, we’re here with a feature-packed solution namely DemoCreator that is now embedded with a plethora of live streaming platforms including YouTube, Vimeo, Facebook Live, Discord, Skype, OBS Studio, you name it, it has it!
You may have heard of the Wondershare DemoCreator as an all-in-one video recorder and editor pack but now the software has an out-of-the-box live streaming feature stack with which not only you can apply Virtual Presenter, Virtual Background, and what’s more, but a variety of other elements with its demo creation mode but also create your content hassle-free. Furthermore, you can broadcast your live streaming on the go. Hence, if you’re looking for an interactive live streaming platform that can increase your reach exponentially then DemoCreator is the perfect choice to go for.
Steps to Build Interactive Live Streaming with DemoCreator:
Interested in learning how to do interactive video streaming? Let’s dig into the steps straight away.
Step1Launch DemoCreator and Select "Start a Demo Project"
You probably have downloaded DemoCreator for free and installed it subsequently. Let’s start with the launching of the Software and from the launcher window, select the Demo Project to enter into Demo mode, as shown below:
Step2Prepare Your Live Streaming Content
Before following the steps into the Demo mode, you need to know that there are two modes to build interactive live streaming with DemoCreator: by Camera or by Avatar. If you’re to broadcast live streaming straight from your camera, then Camera mode is for you. On the other hand, by using Avatar, you can choose your 3D Avatar to broadcast your live streaming. Furthermore, you can add a virtual background, custom soundtrack, transitions, and other favorite elements right within the Demo mode as shown here:
Step3Connect Live Streaming Platform and Start Live Streaming
After you’ve finalized the mode of interactive live streaming, you can proceed toward live streaming afterward. For that, click the "Live" icon and select the platforms to broadcast your streaming to as shown here. Finally, start the broadcast to other live streaming platforms to start your interactive live streaming.
Part 4. Summary
Given the remarkable statistics around live streaming, you should, if you haven't done so previously, include it in your marketing plan. Today, it comes as no surprise that companies often appear on social media. They communicate with viewers, and advertising items, and respond to inquiries while live broadcasting. Hence, with the above-mentioned useful tips to enlighten the experience, the task is incomplete without the intuitive toolkit. Therefore, we’ve eased your research for a top-notch tool to proceed with your interactive live streaming. Kickstart your live streaming experience with the DemoCreator and let us know how well you’ve managed to do interactive live streaming.