How to Make a Promotional Video for Your Business: Tips and Tricks

Are you looking for a way to promote your business? If so, you should consider making a promotional video. A promotional video can be a great way to introduce your business to potential customers and clients. In this blog post, we will discuss some tips and tricks for making a promotional video for your business. We will also provide some helpful resources that you can use to get started. So, without further ado, let's get started!

Why Need to Make Promotional Video for Business

Video is one of the most powerful forms of communication and marketing today. It can be used to communicate a message quickly and effectively, and it can be very engaging for customers. If you are not using video to promote your business, you are missing out on a huge opportunity. This section will discuss 10 reasons why you should start making promotional videos for your business!

Reason 1It is a great way to communicate your message

With video, you can communicate your message in a very clear and concise manner. You can also include visuals and audio to really drive home your point. This is much more effective than simply using text or images alone.

Reason 2It can be very engaging for customers

People are very visual creatures, and they love watching videos. In fact, studies have shown that people are more likely to engage with video content than any other type of content. This means that you can reach more of your target audience with video marketing than with any other form of marketing.

Reason 3Videos can be shared easily on social media

Social media is one of the most powerful tools for marketing today. With video, you can reach a huge number of people with just a few clicks. All you need to do is post your video on social media and watch as it gets shared by your followers.

Reason 4You can use videos to show off your products or services

If you want to show off your products or services, there is no better way to do it than with a video. Videos can showcase your products or services in a very engaging and dynamic way. This is sure to capture the attention of potential customers and convince them to check out your business.

Reason 5Video marketing is affordable

Video marketing is one of the most affordable forms of marketing today. You can create high-quality videos without spending a lot of money. In fact, you may even be able to produce your videos in-house with little or no expense.

Reason 6Videos can help you build brand awareness

One of the main goals of marketing is to build brand awareness. With video, you can reach a large number of people and introduce them to your brand. This is a great way to get more people familiar with your business and what you have to offer.

Reason 7You can use videos to drive traffic to your website

If you include a call-to-action in your videos, you can use them to drive traffic to your website. This is a great way to increase the number of visitors to your site and boost your online presence.

Reason 8Videos can help you generate leads

Video marketing can also be used to generate leads for your business. If you include a lead capture form on your videos, you can collect information from potential customers. This is a great way to get more leads and grow your business.

Reason 9Videos can help you increase sales

Video marketing can also be used to increase sales for your business. If you create engaging and persuasive videos, you can convince more people to buy your products or services. This is a great way to boost your bottom line and grow your business.

Reason 10Videos can help you build customer loyalty

Customer loyalty is key to the success of any business. With video, you can create engaging and informative videos that will keep your customers coming back for more. This is a great way to build long-term relationships with your customers and increase profits.

Reason 11You can use videos to stay ahead of the competition

If you want to stay ahead of the competition, you need to be using video marketing. Your competitors are likely already using video to reach their target audiences. If you don‘t use video, you’ll be at a disadvantage.

Reason 12Videos can help you train your staff

If you want to train your staff, there is no better way to do it than with video. Videos can provide a more dynamic and engaging training experience that is sure to get the attention of your employees. This is a great way to ensure that your staff is properly trained and ready to take on their responsibilities.

Reason 13You can use videos for customer support

If you want to provide excellent customer service, you can use video. Videos can help you answer frequently asked questions, resolve customer issues, and provide a more personal level of service. This is a great way to build trust with your customers and increase satisfaction.

Reason 14Videos can help you get media coverage

If you want to get media coverage for your business, video is a great way to do it. You can create press releases, product demonstrations, and other types of videos that will interest the media. This is a great way to get your business in the news and increase brand awareness.

Reason 15You can use videos to build backlinks

If you want to improve your search engine optimization, you can use video. You can create videos that link back to your website. This is a great way to increase the number of links pointing to your site and improve your search engine ranking.

The 15 Examples of Outstanding Promotional Videos

A promotional video can be a great way to market your product or service. It can introduce potential customers to your company and its offerings, and encourage them to learn more.

There are many great promotional videos out there, but these 15 examples stand out as particularly outstanding.

1. Coca Cola's "The happiness machine"

The video follows a man as he tries to order a Coke at a restaurant, but is repeatedly foiled by the machine. Finally, he gets his Coke and is filled with joy - as are we all when we finally get our hands on one of these delicious drinks. The video is funny and charming, and it's no wonder that it's been viewed over 10 million times on YouTube.

The happiness machine

Coca-Cola's promotional video for their new Happiness Machine is a great example of how to use humor to sell a product.

2. Apple's "Your Verse"

It features people of all ages using Apple products to create art, music, and films. The video is inspiring and aspirational, and it's no wonder that it has been viewed over 16 million times on YouTube.

Your Verse

Apple's "Your Verse" commercial is a beautifully shot and edited video that celebrates creativity and storytelling.

3. Samsung's "The next big thing is here"

It features people using Samsung products to do amazing things, from surfing in the rain to flying through the sky. The video is exciting and visually stunning, and it has been viewed over 18 million times on YouTube.

The next big thing is here

Samsung's "The next big thing is here" commercial is a high-energy, futuristic advertisement that showcases the company's newest products.

4. GoPro's "Fireman Saves Kitten"

The video has been viewed over 22 million times on YouTube, and it's easy to see why - it's a feel-good story that captures the heroism of firefighters and the innocence of kittens.

Fireman Saves Kitten

GoPro's "Fireman Saves Kitten" commercial is a heartwarming video that shows a firefighter rescuing a kitten from a burning building.

5. Android's "Friends Furever"

It features clips of animals of all different species spending time together and being friends. The video is cute and charming, and it has been viewed over 36 million times on YouTube.

Friends Furever

Android's "Friends Furever" commercial is an adorable video that celebrates the power of friendship.

6. Nike's "Find your greatness"

The video is inspiring and uplifting, and it has been viewed over 47 million times on YouTube.

Find your greatness

Nike's "Find your greatness" commercial is a motivational speech by LeBron James that urges people to pursue their dreams.

7. Beats by Dre's "The Game Before the Game"

It features some of the world's top athletes preparing for their biggest games. The video is intense and inspiring, and it has been viewed over 48 million times on YouTube.

The Game Before the Game

Beats by Dre's "The Game Before the Game" commercial is a creative and unique take on the pre-game ritual.

8. Old Spice's "The man Your Man Could Smell Like"

It features a suave and sexy man who tells viewers that Old Spice can make them smell like him. The video is funny and charming, and it has been viewed over 52 million times on YouTube.

The man Your Man Could Smell Like

Old Spice's "The man Your Man Could Smell Like" commercial is a hilarious parody of traditional masculinity commercials.

9. T-Mobile's "Un-carrier"

T-Mobile's "Un-carrier" commercial is a series of humorous ads that poke fun at the wireless industry. They feature people doing ridiculous things in order to get cell phone service, such as using a metal detector to find a hidden tower or dressing up as a chicken to get into a restricted area. The videos are funny and clever, and they have been viewed over 57 million times on YouTube.

10. Nike's "Just do it"

The video is inspiring and uplifting, and it has been viewed over 88 million times on YouTube. It's no wonder that this slogan has become so iconic - it encapsulates the power of Nike's brand in a simple and memorable way.

Just do it

Nike's "Just do it" commercial is a classic motivational speech that urges people to pursue their dreams.

11. Apple's "Shot on iPhone"

They feature people capturing beautiful moments with their iPhones. The videos are simple and elegant, and they have been viewed over 95 million times on YouTube.

Shot on iPhone

Apple's "Shot on iPhone" commercial is a series of short videos that celebrate the power of photography.

12. Coca-Cola's "The pause that refreshes"

It features people from all walks of life enjoying a cold Coke in different settings. The video is charming and nostalgic, and it has been viewed over 97 million times on YouTube.

13. Google's "Doodle 4 Google"

The submissions are then judged by a panel of experts, and the winner gets their logo featured on the Google homepage. The contest is a great way to celebrate creativity and talent, and it has been viewed over 108 million times on YouTube.

14. Samsung's "The next big thing is here"

They feature people using the phone to do amazing things, such as playing music in a club or taking photos at a fashion show. The videos are high-energy and exciting, and they have been viewed over 111 million times on YouTube.

15. Pepsi's "Pepsi Generation"

It features young people from all walks of life enjoying a cold Pepsi in different settings. The video is fun and energetic, and it has been viewed over 116 million times on YouTube.

How to Make A Promotion Video for Business with DemoCreator

Making a promotional video for your business can be a great way to increase awareness of your products or services. Wondershare DemoCreator is a powerful, yet easy-to-use software that can help you create professional-quality videos quickly and easily. In this article, we'll show you how to use DemoCreator to make a promotion video for your business.

Try It Free

Windows 11 / 10 / 7 (64 bit OS)

Try It Free

macOS 10.13 - 12(Apple M1 compatible)

Easy Steps to Create a Stunning Promotional Video

To create a promotional video for your business, you'll need to record both your screen and your audio. DemoCreator makes this easy; just follow these steps:

Step1Installation and Choose to Record Screen and Audio

To record your screen, open DemoCreator and click the "Record Screen" button.

To record your audio, open the "Audio Recorder" window and select the microphone you want to use. Then, speak into the microphone to record your audio.

Step2Edit the Video Clips with Visual Effects

Once you've recorded your screen and audio, you'll need to edit the video. DemoCreator makes this easy too; just follow these steps.

To import your video, open the "Video Editor" window and drag and drop your video file into the window.

Trim the video: Once your video is imported, you'll need to trim it to remove any unwanted footage. To do this, select the "Trim" tab and use the slider bars to cut your video to the desired length.

trim

Add text and images: You can also add text and images to your promotional video. To do this, open the "Text" or "Image" tabs and enter the desired text or insert the desired image.

Export your video: When you're done editing your video, click the "Export" tab and select the desired video format. Then, click "Export" to export your video.

export-video

That's all there is to it! By using DemoCreator, you can easily create a professional-quality promotional video for your business.

10 Tips How to Make the best promotional video for your business

Making a promotional video for your business can be a great way to advertise your products or services. However, if you want to make sure that your video is effective, there are a few things you should keep in mind. In this section, we will give you 10 tips on how to make the best promotional video for your business.

Tip 1: Keep it short and concise

When creating a promotional video for your business, you want to make sure that it is short and concise. Viewers are unlikely to watch a long, drawn-out video, so make sure to get to the point quickly and keep things moving. You can pack a lot of information into a short video if you are creative and use visuals effectively.

Tip 2: Make it interesting

In order for your promotional video to be effective, it needs to be interesting. This means that it should capture the viewer's attention from beginning to end and hold their interest throughout. There are many ways to make a video interesting, including using exciting visuals, telling a story, and using humor.

Tip 3: Make it relevant to your audience

It is important to make sure that your promotional video is relevant to your audience. This means that it should be tailored to the demographic you are targeting and the products or services you are selling. If you make a video that is irrelevant or off-topic, it will not be effective in reaching your target market.

Tip 4: Keep it simple

When creating a promotional video, you don't want to overload viewers with too much information. Instead, you should keep things simple and easy to understand. This means using clear and concise language, keeping visuals simple, and avoiding complex animations or effects.

Tip 5: Make it visually appealing

In order to capture the viewer's attention, your promotional video should be visually appealing. This means using an interesting graphic design, high-quality visuals, and creative animations. If your video looks good, viewers will be more likely to watch it all the way through.

Tip 6: Use a strong call to action

A strong call to action is essential in any promotional video. This is the part of the video where you ask the viewer to take some kind of action, such as visiting your website or buying your product. Without a clear call to action, viewers may not know what you want them to do, and the video will be less effective.

Tip 7: Make it unique

In order to stand out from the competition, your promotional video should be unique. This means using a creative concept, interesting visuals, and original messaging. If all of your competitors are using the same tired marketing techniques, your unique video will help you to stand out and get noticed.

Tip 8: Keep it on brand

It is important to make sure that your promotional video is on-brand. This means using the same fonts, colors, and branding elements that you use in other marketing materials. If your video doesn't match the rest of your branding, it will stick out like a sore thumb and may not be taken seriously.

Tip 9: Use a professional voiceover

If you want your promotional video to have a professional feel, it is important to use a professional voiceover. This means hiring a voice actor or actress who has experience in narration and can deliver your message in an engaging way. A professional voiceover can make all the difference in making your video look polished and high-quality.

Tip 10: Edit it well

Last but not least, make sure to edit your promotional video well. This means checking for errors, ensuring that all visuals are aligned correctly, and adding music and effects as needed. Well-edited videos look polished and professional, and viewers will be more likely to take your message seriously.

If you follow these 10 tips, you can create a promotional video that is sure to capture the attention of your target market and help increase sales and conversions. So get started today and see the results for yourself!

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